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SEO for Startups: A Comprehensive Guide
In today’s competitive digital world, SEO for startups is no longer optional; it's a powerful growth engine that can help new businesses build visibility, authority, and sustainable organic traffic. When done right, SEO becomes a long-term asset that reduces paid ad dependency, increases brand credibility, and drives consistent leads. This comprehensive guide will help you understand how to build a strong SEO strategy, the essential pillars of optimization, and the best pract
4 min read


How to Use Retargeting Ads Campaign to Boost Conversion
In the crowded online space, it's easy for potential customers to get distracted and forget about your brand. Even if they've shown interest, how do you keep them coming back? The key lies in retargeting ads, a strategy designed to re-engage visitors who didn’t convert the first time around. Retargeting, also known as remarketing, is a powerful digital marketing strategy that focuses on bringing back visitors who have previously interacted with your website or app but did no
6 min read


Marketing Automation: What It Is and How to Implement It
In a world where time is money and personalization is everything, marketing automation in digital marketing is essential for businesses serious about scaling. But it’s not just about saving time. It’s about creating systems that engage leads, nurture relationships, and drive revenue with precision. What is Marketing Automation? Marketing automation refers to the use of software to automate and streamline repetitive marketing tasks. This includes everything from email follow-
4 min read


How to Improve Your Website’s Conversion Rate
When it comes to running a successful website, the ultimate goal is often to convert visitors into customers or leads. However, many websites fail to achieve their potential when it comes to converting traffic into meaningful actions. Conversion rate optimization (CRO) is the practice of improving the percentage of website visitors who take a desired action, whether it's making a purchase, subscribing to a newsletter, or filling out a contact form. In this blog, we'll dive in
5 min read


What is Facebook Marketing?
Facebook marketing refers to using Facebook’s platform and tools to promote a business, build brand awareness, generate leads, or drive sales. Whether you’re a small business owner or a global enterprise, Facebook marketing gives you access to millions of potential customers. The platform allows businesses to engage with their audience organically through posts, as well as via paid advertisements designed to reach a larger and more targeted audience. Businesses can create a F
5 min read


Paid Search vs Organic Search: What's the difference
In the world of digital marketing, search engines like Google have revolutionized the way businesses attract traffic to their websites. When it comes to search engine marketing (SEM), the two most commonly used strategies are Paid Search and Organic Search. Both play crucial roles in driving traffic to websites, but they function differently. Understanding the distinction between the two is key to developing a successful marketing strategy. What is Paid Search? Paid Search, o
4 min read


What is Traditional and Digital Marketing?
Marketing is essential for every business, but as technology has evolved, so have the ways we promote products and services. Today, businesses have two primary approaches to marketing: traditional marketing and digital marketing. While both aim to reach and engage customers, they operate very differently. In this blog, we will compare traditional and digital marketing, explore their strengths and challenges, and discuss how businesses can decide which approach works best for
5 min read


What is GEO & AEO
As search engines continue to evolve, the way we optimize content must evolve with them. There are two new terms: GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). These cutting-edge approaches are shaping the future of SEO by leveraging AI and machine learning to deliver more accurate and relevant search results. In this blog, we’ll break down what GEO and AEO are, how they work, and why they’re essential for websites looking to stay ahead in the dig
5 min read


Complete Guide for Social Media Marketing Campaigns
Social media has become a game-changer for businesses looking to connect with their audience and grow their brand. It’s where you can build visibility, engage with customers, and drive sales. Whether you’re a startup or a well-established company, a solid social media marketing campaign can make a huge difference in how your brand is seen and remembered. This guide will walk you through the essentials of creating, executing, and optimizing social media marketing campaigns. Fr
5 min read


What is Google Ads & How does it work
Google Ads is one of the most widely used advertising platforms, allowing businesses to advertise across Google’s network, including search results, websites, videos, apps, and more. It enables advertisers to target users based on their search intent, interests, and behavior. Whether you want to increase brand awareness, drive traffic, or boost sales, Google Ads provides a tailored solution for your business goals. With its powerful targeting capabilities and real-time perfor
4 min read


What is Digital Marketing and Why Every Brand Needs It
In today’s fast-paced digital world, businesses must embrace technology to stay ahead of the competition. From startups to well-established brands, digital marketing has become a critical component of any successful business strategy. But what exactly is digital marketing, and why does every brand, big or small, need it? Digital marketing plays a pivotal role in helping brands connect with their audience, drive growth, and stay competitive in a constantly evolving digital l
6 min read


Creating a Digital Presence from Scratch for Lanka: A Sri Lankan Culinary Journey in Lyon
Introduction MarketinCrew created Lanka's digital presence from scratch. Lanka is an authentic Sri Lankan restaurant in Lyon, offering...
1 min read


Arty.fartsi: A Case of Digitising Yoga, Art and Personal Branding
Introduction Arty.fartsi, aka Mohammed, is an artist based in Paris who merges his passion for yoga and art to create unique...
2 min read


WonderFood Lulu: Mastering digital identity to transform a culinary passion into influence.
Introduction WonderFood Lulu is a passionate food lover and culinary tour guide in Paris, specializing in discovering the vibrant...
2 min read


Yoga in Paris: The Digital Evolution of Yoga in the Heart of Paris
Introduction Yoga in Paris is a yoga center located in the 18th arrondissement of Paris, offering training and retreats since 2007....
1 min read


Culinary Capture and Digital Strategy: The Art of Showcasing Deb's Bistro and Deb's Streetfood Company on Social Media
Introduction MarketinCrew collaborated with the award-winning chef Debdutta Gupta to promote his two restaurants: Deb's Bistro in Lyon...
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Revealing Culinary Excellence: The Story of Debdutta Gupta Through an Elegant Website and Distinctive Visual Identity.
Introduction Debdutta Gupta, an award-winning and renowned chef, proudly owns two restaurants in Paris. Seeking to strengthen his...
1 min read


Crafting a Refined Digital Identity for Silla Paris, a Conscious Fashion Brand
Introduction Silla Paris is an emerging fashion brand based in Paris, showcasing artisanal and sustainable designers from around the...
2 min read


Crafting an Online Presence for Lahar Mehta | Social Media Strategy and Content Creation
Introduction MarketinCrew specializes in designing engaging social media strategies that elevate brands. Partnering with Lahar Mehta, a...
2 min read


Strengthening Trust and Engagement Through Professional Videography for Alliance Insurance
MarketinCrew boosted Alliance Insurance’s credibility and engagement with powerful videography and client success stories.
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Elevating Ruchi Khanna’s Personal Brand: A Digital Transformation Journey
MarketingCrew revamped Ruchi Khanna’s website with custom branding and improved user experience for better conversions.
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Let’s Get Happi X Suniel Shetty
MarketinCrew captures Let’s Get Happi’s grand launch with Sunil Shetty, creating engaging teaser and event videos for maximum impact.
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Empowering Pinc Insurance with Targeted Social Media Campaigns
MarketinCrew boosts Pink Insurance’s engagement by 50% with creative content, targeted social media strategies, andcustomer centric campaign
1 min read


Amplifying LS Construction’s Presence: Strategic Branding & Marketing Excellence
MarketinCrew transformed LS Construction’s brand with unified branding, outdoor visibility & digital content, driving trust & engagement.
2 min read
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