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Ananda in the Himalayas: work by MarketinCrew
Ananda in the Himalayas
Ananda In The Himalayas is a destination spa on a forested hill estate. We worked on video and social for it. The film opens on the property from the air and stays quiet after that, and the social stream follows the same register.
- 01How they came inA wellness property that sells stillness. Anything loud would have been wrong for it, so the brief was to show the place rather than pitch it.
- 02What we took onVideo first, then social. The film covers the estate and the setting, and the content calendar carries the wellness programmes through the rest of the month.
- 03How it runsFootage and stills feed the same library. Frames from the film get reused across social so the feed and the film do not look like two different properties.
- 04Where it standsThe film is delivered and the social work sits on top of it, built around mindfulness, the programmes and guest experience rather than rates and offers.
Campaigns and posters
Frames from the film and from the social set. Aerials to place the estate in the hills, then title cards held long enough to read without hurrying.
“A destination spa.”
Ananda In The Himalayas, from the film title card
Photography
Stills from the same shoot. Guests small in a wide landscape, morning light, no posing.
The Ananda brand film
The brand film we made for Ananda In The Himalayas. It opens on the estate from the air and stays quiet after that, which is the whole point of the property.
Asked about this work
Video or social?
Both. The film came first and the social work runs off the same footage library.
What does the content focus on?
The wellness programmes, the setting and guest experience. Not rate cards.
Do you shoot on site?
Yes. For a property like this there is no substitute for being there, and stock would show immediately.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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