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Arka
HospitalityArka
Arka is a restaurant and bar on the Kalyan Shilphata road in Thane, Maharashtra. The room is the draw, so the work splits two ways: event posters that have to sell one specific night, and brand posts that sell the place itself.
- 01How they came inA venue with a live events calendar. Every week has something on it, and every one of those needs a poster people can act on.
- 02What we took onTwo streams. Event creative for gigs, screenings and New Year, and brand content for the bar, the food and the interiors.
- 03How it runsEvery event asset carries artist, day, time, address and phone number on the frame. Shot of the actual room behind it, not stock, so the poster and the place match.
- 04Where it standsRunning as a calendar. Gold and warm brown for the night events, terracotta and editorial layouts for the daytime brand posts.
Campaigns and posters
Event creative. New Year, Saturday unplugged sets with the artist named, and WPL live screenings with happy hours. Artist, time, address and phone on every frame.
17 pieces we made for Arka
9 social media design · 6 event posters · 2 print & collateral
Asked about this work
Why put the address and phone on every poster?
Because a venue poster that does not tell you where and when is decoration. Someone should be able to screenshot one frame and get there.
Are the interiors real photography?
Yes. The bar, the room and the drinks are shot at the venue.
How is the event work different from the brand work?
Events are gold and heat, built for a specific night. Brand posts are calmer and terracotta, and they sell the place on any night.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
Brand posts on the bar, the cocktails and the room. Terracotta and cream, real interior photography and editorial type, deliberately calmer than the event work.