SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
Bansuri
HospitalityThe client
Bansuri
Bansuri is a restaurant brand that was still unannounced when this work ran. The identity is deep green and gold with a flute mark, and the interiors in the artwork are a dining room in the same palette. The name appears on the artwork as Basuri.
- 01How they came inA restaurant preparing to open with nothing to announce yet. The brief was to build interest before there was a date, a menu or a booking link.
- 02What we took onA teaser run for the feed. No reveal, no address, no opening date. Six posts that give away the mood and nothing else.
- 03How it runsThe name is dismantled rather than announced. Letters set across an inverted city skyline, a crossword grid over the dining room, a shadow of someone playing a flute on a green wall, fortune cookie slips reading you will know when it is time.
- 04Where it standsThe set holds the green, gold and cream palette that the room itself uses, so the eventual reveal will land in a language the audience has already been looking at.
The work
11 pieces we made for Bansuri
10 social media design · 1 reels & video
StagePre launch teaser
Posts in this set6
Questions
Asked about this work
Why not just announce the opening?
There was nothing to book yet. A teaser buys attention now and keeps the reveal worth watching, rather than spending both on the same post.
What holds the set together?
The palette and the flute. Deep green, gold and cream throughout, and the flute motif that the name itself refers to.
Is the name spelled Bansuri or Basuri?
The artwork produced for the campaign uses Basuri. The client record here reads Bansuri.
Bansuri
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Social media design
A six post teaser that never says what is opening. The letters of the name are spread across an inverted skyline, spelled out again in a crossword grid over the empty dining room, and a flute player's shadow falls on a green wall of framed food photographs. The fortune cookie post carries the campaign lines: some stories take time, in tune with time, you will know when it is time.