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Bismil: work by MarketinCrew
Bismil
Bismil ki Mehfil, Main Hoon Sufi, is a live Sufi music tour. The artwork here is for the India Tour 2025, with the Mumbai date at Dome SVP Stadium on 13 December 2025. The tour was presented by Yours Eventfully with Epitome Live.
- 01How they came inA touring live show that needed one campaign look strong enough to sell tickets online and hold up printed at stadium scale.
- 02What we took onThe campaign artwork. One key visual, then every size the tour needed, from the square announcement post to the vertical standee and the event cup wrap.
- 03How it runsThe key visual puts the artist centre stage against a lit crowd, with the tour name in gold above and the venue and date locked to the bottom. Partner logos sit in a fixed strip so a new sponsor can be added without redrawing the poster.
- 04Where it standsTwo social sizes and two printed pieces from the campaign are shown here.
Print and packaging
Two printed pieces built off the same campaign. A curved cup wrap for the venue, and a tall standee that swaps the stage photography for a lantern lit archway so the tour name carries at a distance.
25 pieces we made for Bismil
24 print & collateral · 1 social media design
Asked about this work
What was the campaign for?
Bismil ki Mehfil, Main Hoon Sufi, India Tour 2025, including the Mumbai date at Dome SVP Stadium on 13 December 2025.
Did the same artwork cover both digital and print?
Yes. One key visual was built first, then reworked for each format rather than resized, so the type and the partner strip stay readable at every size.
Who else was on the campaign?
The artwork carries Yours Eventfully and Epitome Live as presenters, with BookMyShow as ticketing partner and the sponsor logos in a fixed strip.
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Social media design
The announcement artwork in two crops. The square version carries the venue, city and date in the lower third with the presenter and promoter logos beneath. The vertical version drops the ticketing, sponsor and multiplex partner strip along the bottom so one image can serve as the full ticket announcement.