EPITOME: dining and bar social

The client

EPITOME

EPITOME is a global dining and bar venue at Mathuradas Mill Compound, Lower Parel, Mumbai. Global menu, live music, late nights. We run the social media, the event artwork and the food photography.

01How they came inFor social media, on a venue that runs a weekly live programme alongside the menu.
02What we took onThe recurring event artwork, the occasion campaigns and the plated food photography.
03What runs weeklyWednesday Live is a fixed slot with a fixed layout. Silver wordmark at the top, the performer filling the frame, the date, the name and the time on one line at the bottom. Only the act changes.
04Where it standsNineteen assets published across brand, campaign, social and photography.

The work

Brand and identity

The Wednesday Live artwork, which is where the house layout is clearest. Silver wordmark up top, a duotone shot of the performer through the middle, and date, artist and start time set as one line across the base.

The work

Campaigns and posters

Six occasion campaigns, including a candlelight dinner night set in warm gold script over a lit table, with the day, the date and the start time stacked plainly underneath.

“A weekly night needs a weekly template. Change the act, not the artwork.”
MarketinCrew

The work

Social media design

Six posts from the feed, moving between the menu, the room and the week's live act.

The work

Photography

Six plated shots taken in the venue's own low light, hands and cutlery left in frame, so the food reads as a meal in progress rather than a catalogue picture.