Fly Uttam da dhaba Kesar, work by MarketinCrew

Fly Uttam da dhaba Kesar: work by MarketinCrew

The client

Fly Uttam da dhaba Kesar

One address in Marol, Andheri East, running three brands. Fly Kitchen and Bar for cocktails and late nights, Uttam Da Dhaba for the food, and Kesar Banquets for weddings and corporate events. Three audiences, three feeds, one kitchen behind them.

  1. 01How they came inThree brands at one address, each posting in a different direction. A banquet enquiry and a Saturday night crowd want very different things from a feed.
  2. 02What we took onSeparate handles, separate design languages. Neon and dark for Fly, warm and lively for the dhaba, gold and framed for Kesar Banquets.
  3. 03How it runsThe bar feed runs on the events calendar: Afro Night, Karaoke Night, Ladies Night, festival specials. Kesar runs on rooms and real events. The dhaba runs on the food.
  4. 04Where it standsThree grids that look like three businesses, plus a shared lock-up used when the venue speaks as one.
The work

Campaigns and posters

Three handles, three looks. Event posters for the bar, banquet enquiry design for Kesar, food-led posts for the dhaba, shown as the grids a customer actually scrolls.

Fun, frolic and food.

Line written for the Marol venue
The work

Photography

The room as it is: rattan chairs, the mandala wall, the long banquette. Shot to sell a table rather than a dish, with the three logos locked up at the foot.

Brands run3
LocationMarol, Mumbai
Feeds3
Questions

Asked about this work

Why three separate feeds?

Because a bride researching a banquet hall and a group planning a Saturday night are not the same audience, even at the same address.

What drives the bar content?

The events calendar. Live music, karaoke, ladies nights and festival evenings, each with its own poster and reservation number.

Do the brands ever appear together?

Yes, on venue and interior pieces, where the three marks sit in one lock-up at the bottom of the frame.

Fly Uttam da dhaba Kesar

Want work like this for your brand?

One team across the brand, the feed, the ads and the shoots.

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