
Gobblers: work by MarketinCrew
Gobblers
Gobblers Rolls and Bowls is a quick service chain built on rolls, rice bowls, momos and Indo-Chinese plates. Outlets open city by city, and orders come across the counter as well as through Swiggy and Zomato.
- 01How they came inA growing QSR with new outlets to announce and a menu that needed to look worth the trip, not just worth the delivery app.
- 02What we took onThe food shoot and the campaign design, including the store opening announcements.
- 03How it runsFood is shot on strong colour, pinks and purples against the wrapper orange, so a roll holds its own in a feed. Opening posts carry the full address and the delivery app logos.
- 04Where it standsNine food images and the campaign set, including the Nagpur opening announcement.
Campaigns and posters
Store and menu campaigns. Opening announcements carry the full address and the Swiggy and Zomato marks, and the in-store screens are designed off the same artwork as the posts.
“Rolls and bowls, shot bright enough to stop a scroll.”
Our brief on the Gobblers shoot
Photography
Bright, saturated food shooting. Rolls stacked on wooden boards in branded wrappers, skewers on printed ceramic, bowls against flat pink, all lit to survive a phone screen in daylight.
Asked about this work
What does the campaign work cover?
Menu posts, offer creative and new outlet announcements with the address and delivery platforms on the artwork.
Why the strong colour backgrounds?
A roll in a wrapper is brown. Flat pink and purple behind it stop the scroll.
Is the in-store design part of it?
Yes. The counter screens run off the same artwork as the social.
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