July, work by MarketinCrew

July

Hospitality
The client

July

July7 is a restaurant and bar with a menu that crosses continents on one table, wood fired pizza next to tikka skewers, poke bowls next to hummus, with an ice cream and coffee counter of its own. Nights run on music. The content covers the food, the room and the events.

  1. 01How they came inA restaurant with a name that is also a date, and a menu too broad to sum up in a caption.
  2. 02What we took onSocial and campaign design across the food, the sub brands and the events calendar.
  3. 03How it runsFood is shot as a full table rather than dish by dish, which is the only honest way to show a menu that runs from pizza to poke. Event nights get their own poster treatment. The ice cream and coffee counter gets its own bold wordmark so it can stand alone.
  4. 04Where it standsThirty nine assets across campaigns and social, including the July 7 date campaign, which turns the name into a reason to book.
The work

Campaigns and posters

Event and sub brand artwork. Music night posters under the July7 mark, and a heavy display wordmark for the Ice Cream and Coffee Co counter so it works on its own.

The work

Social media design

Table led food photography and reservation posts. Whole spreads rather than single plates, and campaign frames that use the restaurant's own name as the hook to book a table.

Assets39
FormatsFood, events, sub brand
Questions

Asked about this work

Why is the food shot as a whole table?

Because the menu runs from wood fired pizza to poke bowls to grilled skewers. One plate at a time undersells it. A full table shows the range in a single frame.

What is the July 7 campaign?

A date campaign built on the restaurant's own name, running the seventh of July as the one day the place was made for, with reservations as the call to action.

Is the ice cream counter a separate brand?

It carries its own wordmark so it can be posted on its own, while still sitting inside the July7 account.

July

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