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Karma hospi
HospitalityKarma hospi
Karma Inn is a Karma Hospitality Group property at Hunder, Nubra Valley, Leh Ladakh. The visual language comes from the building itself, hand painted Ladakhi woodwork in deep reds and golds. The work covers social content and the brand collateral around it.
- 01How they came inA hotel in Nubra Valley, a long way from anywhere, competing for a traveller who is choosing a region before they choose a room.
- 02What we took onSocial content and the stationery set. Both drawn from the painted woodwork on the property rather than a stock hotel palette.
- 03How it runsPillars of Creation runs as a chapter series introducing the people who make the place work, starting with the kitchen. Chef Sukhvinder Thakur appears holding produce, not posing in a lobby.
- 04Where it standsThe mark, the deep red and gold, and the Ladakhi motif carry from an Instagram post to a letterhead to a reservations card without changing.
The brand book
The Karma Inn brand book, built for a property that has to read warm and considered at once.
“Pillars of Creation”
Content series, Karma Inn
36 pieces we made for Karma hospi
19 brand decks · 11 social media design · 4 print & collateral · 2 menu design
Asked about this work
What is Pillars of Creation?
A chapter based content series introducing the people who run the property, beginning with the kitchen team, shot at work rather than posed.
Where does the colour palette come from?
From the building. The deep reds, maroons and golds are lifted from the hand painted Ladakhi woodwork on the property itself.
Did the work include print items?
Yes. The same system carries onto letterhead and reservations and contact cards, so the brand holds from a phone screen to a printed page.
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Social media design
The Pillars of Creation series introducing the team behind the property, plus the reservations and contact artwork. All of it built on the hotel's own painted Ladakhi woodwork in deep red and gold.