SEO & Content
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KBT
HospitalityKBT
KBT is a food brand with more than one outlet, and the calendar runs on the season. Mango content has to land before June, the rains bring their own dishes, and something like dahi chawal gets written as comfort rather than novelty. We run the monthly plan, the shoots, the boosting and the reviews.
- 01How they came inOutlets to fill and a feed that needed a plan rather than posts. We took the calendar, the shoots and the paid side together.
- 02Plan a month at a timePosts, reels and stories mapped for the full month, captions and hashtags reviewed by the client before anything goes live.
- 03Shoot to the seasonDishes on DSLR, locations on iPhone, scheduled so mango is out before the season closes and the rains content is ready in advance.
- 04Boost and answerSpend put behind the posts that earn it, the Facebook page rebuilt and verified after an access lock-out, and Google and Zomato reviews answered as they come.
69 pieces we made for KBT
35 reels & video · 13 social media design · 12 carousels · 9 stories
Asked about this work
What does MarketinCrew do for KBT?
Social content: the food photography, the post layouts and the dish writing that goes with them.
How do you keep a menu of familiar dishes interesting?
By giving each dish a short, specific description and a consistent visual treatment, so the feed reads as one restaurant rather than a stream of plates.
Is there a set visual style?
Yes. Warm copper and terracotta tones, brass and steel serveware, and ingredient insets in black and white against the colour hero.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
A warm, copper-toned feed built dish by dish. Each post pairs the plated hero with its ingredients shot in black and white, and the writing under it explains what the dish actually tastes like instead of just naming it.