SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
NYBC
HospitalityNYBC
New York Burrito Company serves a pure vegetarian Mexican menu with Jain options: burritos, bowls, nachos, quesadillas, a Mexican pizza and a line of house coolers. We run the social content and the printed menu.
- 01How they came inA vegetarian Mexican menu that needed to look loud enough to compete with the burger and pizza chains around it, while still being clear that it is pure veg with Jain options.
- 02What we took onSocial content for launches and offers, plus the printed menu that has to carry the whole range on one sheet.
- 03How it runsThe creative runs on the brand's green, red and cream, with the sombrero mark, papel picado patterning and hand-drawn type. New menu items get a launch post with the price change shown plainly.
- 04Where it standsThe feed and the printed menu use the same palette, type and iconography. New arrivals slot straight into the format.
Print and packaging
A single-sheet menu covering the Mexican mains, the extras and the coolers, with the pure veg mark and the Jain options flagged at the top where people actually look.
62 pieces we made for NYBC
37 social media design · 9 reels & video · 8 menu design · 6 carousels · 2 stories
Asked about this work
What does MarketinCrew handle for NYBC?
Social content for launches and offers, and the printed menu sheet.
Why flag the Jain and pure veg options so prominently?
For a large part of the audience it is the deciding factor, so it sits at the top of the menu rather than in the small print.
Does the print work match the social?
Yes. Same palette, same hand-drawn type, same illustrated food icons across both.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
Book a call →
Social media design
Loud, high-contrast product posts in the brand's green, red and cream. New arrivals show the launch price against the old one, and dish posts carry allergen and calorie marks rather than hiding them.