Onmato, work by MarketinCrew

Onmato

Hospitality
The client

Onmato

Onmato is an all-day diner and bistro. The kitchen is dessert-forward and the calendar runs on seasons, from a Valentine's menu in February to a mango menu when the fruit lands.

  1. 01How they came inA menu that changes with the season and posting that did not. Specials were arriving on the pass before anyone had designed anything for them.
  2. 02What we took onCampaign design around each seasonal menu, plus the ongoing grid between them.
  3. 03How it runsEvery seasonal menu gets its own look rather than a recolour of the last one. Valentine's runs deep red with gold script. The mango menu runs on olive, paper texture and botanical illustration, with a Hindi and English pun in the headline.
  4. 04Where it standsCampaign artwork and dish posts shot on the restaurant's own plates and coasters, so the brand shows up in frame without a logo being pasted on.
The work

Campaigns and posters

Valentine's. Deep red, gold script, soft heart bokeh, and each dessert given a name worth ordering out loud.

Not just an aam menu.

Onmato mango campaign
The work

Social media design

Mango season. Paper texture, olive display type, botanical mango illustration and a headline that switches between Hindi and English mid-line.

Assets in this set13
Seasonal campaigns shown2
WorkCampaign and social
Questions

Asked about this work

Why a new look for every season?

Because a recoloured template tells a regular nothing has changed. A new menu should look new.

Do you shoot the desserts?

Yes, plated by the kitchen and shot on the restaurant's own crockery and coasters.

How far ahead is seasonal work planned?

Far enough that the artwork is ready before the menu goes on, not after.

Onmato

Want work like this for your brand?

One team across the brand, the feed, the ads and the shoots.

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