SEO & Content
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Branding
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White Label
PTM
HospitalityThe client
PTM
PTM is Paneer Tikka Masala, an Indian restaurant in Chembur, Mumbai, near Tilak Nagar. The logo carries ESTD 2025. The artwork covers home delivery, the everyday menu, and the neighbourhood the place belongs to.
- 01How they came inA new restaurant in a crowded Mumbai suburb, opening without a recognised name and needing to say what it is before anyone orders.
- 02What we took onLaunch social artwork in a navy and yellow palette, built around the Devanagari wordmark and a hand-drawn illustration style.
- 03How it runsOne piece places the brand in Chembur by name, Tilak Nagar, the metro line, the local landmarks. The others carry the menu language a customer actually uses: ghar ka khana, gulab jamun, bharava mirchi, home delivery.
- 04Where it standsThree launch pieces in the current set, with the illustration style and the from-the-heart line running through all of them.
The work
2 pieces we made for PTM
2 social media design
CityMumbai
AreaChembur
Launch pieces3
Questions
Asked about this work
Why illustration rather than food photography?
A new kitchen rarely has a shoot ready on day one. Illustration gets a recognisable look out first and holds up until the photography exists.
Why name the neighbourhood on the artwork?
Chembur and Tilak Nagar are how local customers search and how they describe a place to a friend. Saying it out loud does more than a generic Mumbai line.
Does the language switch between English and Hindi?
Yes, the way a menu board does. Ghar ka khana and bharava mirchi sit next to home delivery and always fresh.
PTM
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Social media design
Launch artwork in navy and yellow: a moodboard collage introducing the brand, a neighbourhood piece placing it in Chembur and Tilak Nagar, and a hand-drawn menu poster in everyday kitchen language.