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Rajras: work by MarketinCrew
Rajras
Rajras Mithai and Thali is the sweets and thali brand from Shehnai, based at Shehnai Banquet in Mira Road East, Maharashtra. It sells festive mithai, gift hampers and wedding orders.
- 01How they came inA banquet business extending into a named mithai brand needs a mark of its own, not the parent's letterhead with a new line under it.
- 02What we took onThe identity, a gold-on-deep-green cartouche carrying Raj in Latin and ras in Devanagari, then the campaign and social design built off it.
- 03How it runsFestive campaigns lead the calendar: Diwali hampers with date, time, full banquet address and booking numbers on the artwork. Between them, single-sweet posts, Biscoff bite, kaju katli, baklava, keep the counter present all year.
- 04Where it standsLogo, two campaign pieces and eight social posts in the current set, with the green and gold system running through every one.
Brand and identity
A gold-on-deep-green cartouche pairing Raj in Latin with ras in Devanagari, signed by Shehnai and tagged Mithai and Thali, built to sit on a box, a banner and a phone screen.
“A sweet shop lives on two things, the festival calendar and the wedding season. Design for both or you go quiet for months.”
MarketinCrew, on the Rajras plan
Campaigns and posters
Festive campaign artwork carrying the full booking detail: the Diwali mithai and hamper exhibition with date, opening hours, banquet address and two contact numbers.
19 pieces we made for Rajras
14 social media design · 2 event posters · 1 print & collateral · 1 reels & video · 1 brand identity
Asked about this work
Why Devanagari in the logo?
Ras is the word the brand is built on. Setting it in Devanagari next to the Latin Raj keeps the meaning without needing an explanation.
What drives the calendar?
Festivals and the wedding season. Diwali hampers and wedding mithai are the two moments that carry the year.
Do the posts carry ordering detail?
Campaign pieces do, with the full address and phone numbers on the artwork. Product posts stay clean.
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Social media design
Single-sweet posts and wedding-order artwork shot close, lit warm, and framed in the identity's green and gold.