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Something's Fishy
HospitalitySomething's Fishy
Something's Fishy is a seafood restaurant at Tunga International Hotel on MIDC Central Road in Andheri East, Mumbai. It runs under the line Sea of Flavours with a crab as its mark. We built the launch campaign and run the social feed, and the campaign set also covers banquet collateral for the hotel it sits in.
- 01How they came inA new seafood room inside an existing hotel. It needed an opening that told people what fish was on the counter and what to order first.
- 02What we took onFive campaign pieces and six social posts, from the opening soon announcement through the menu run, plus banquet collateral for the hotel.
- 03How it runsDeep sea blue backgrounds, sand coloured cards and the gold crab mark. Food is shot dark and close, and every piece carries the address and booking numbers at the foot.
- 04Where it standsThe launch set is complete and the menu posts follow the same system, so the feed reads continuously from the opening onwards.
Campaigns and posters
The opening announcement and the hotel collateral. The launch piece lists the fish on the counter, the service hours and five chef's picks on tucked cards. The banquet set covers Tribune I, Tribune II, Blossom Banquets and Lotus Lawns for Tunga International Hotel.
“Sea of Flavours.”
Something's Fishy brand line
92 pieces we made for Something's Fishy
38 social media design · 28 menu design · 9 carousels · 6 event posters · 5 banners & ads · 2 brand identity · 2 stories · 2 print & collateral
Asked about this work
Where is Something's Fishy?
Inside Tunga International Hotel, B-11 MIDC Central Road, opposite Marol Bus Depot, Andheri East, Mumbai 400093.
Is the menu only seafood?
Seafood leads it. The creative also features non seafood dishes such as chicken tikka and desserts.
Why does the campaign set include banquet material?
Because the restaurant sits inside Tunga International Hotel, and the banquet spaces are marketed alongside it.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
Menu posts shot on blue. Curry leaves chicken tikka smoking on a rack, banoffee pie plated on green against navy, each one with the crab mark held in the same corner and the address printed at the base.