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South Bombay Bar
HospitalitySouth Bombay Bar
South Bombay Bar sits on the fourth floor of Atria Mall in Worli, Mumbai. It runs a weekly Friday night and a set of weekday offers, and the content has to sell both. We handle the event campaigns and the social feed.
- 01How they came inA bar with a fixed weekly night and quiet weekdays. Two different problems, and only one of them is solved by a party poster.
- 02What we took onSix campaign pieces and six social posts, split between the Friday night lineup and the weekday offers.
- 03How it runsBlack and gold, with the script Bombay wordmark held at the top of every piece. The Friday night runs as a month at a glance, one banded row per DJ with the date beside the name. Offer creative uses the same palette with the discount and the days set large.
- 04Where it standsThe campaign covers a full month of the Friday night lineup plus the Monday and Tuesday offer. Booking number and floor address sit on every piece.
Campaigns and posters
The Friday night, laid out as a month. SOBO's Bolly Bling set in glowing chrome type, then a banded row for each DJ with their date, over a shot of the floor. Booking number and the fourth floor address close it out.
“Every Friday, 9pm onwards.”
South Bombay Bar campaign line
94 pieces we made for South Bombay Bar
44 social media design · 30 stories · 14 carousels · 6 event posters
Asked about this work
Where is South Bombay Bar?
Fourth floor, Atria Mall, Worli, Mumbai.
What is the weekly night?
SOBO's Bolly Bling, every Friday from 9pm, with a different DJ each week.
What does the offer creative cover?
The Monday and Tuesday all day offer, built in the same black and gold system as the event work.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
Weekday trade. The Monday and Tuesday offer built on the same black and gold, with the discount set large and food and cocktails cut into gold rimmed circles so the offer still looks like the venue.