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The Cake House: work by MarketinCrew
The client
The Cake House
The Cake House is an eggless bakery working to the line We Bake Memories. The business runs on occasions, birthdays, festivals and gifting, and the packaging is designed to be handed over as a present.
- 01How they came inA bakery whose sales follow the calendar. Every festival and occasion is a spike, and each one needs its own content in time for the ordering window.
- 02What we took onThe social programme and the photography behind it, occasion by occasion.
- 03How it runsTwo content modes. Product photography of cakes and cupcakes styled for the occasion, marigolds and diyas at Diwali, and lighter graphic posts where the cake is cut out on a flat colour with a short line over it. Packaging and gift tags are shot as part of the product, because the box is what the recipient sees first.
- 04Where it standsAn occasion led library that repeats each year, so the next festival starts from a set of layouts rather than a blank page.
The work
Photography
Styled product photography and cut out graphic posts. Festival sets with marigolds and diyas, and everyday cakes floated on flat colour with a short line over them.
Photography set8 frames
Campaign pieces4
KitchenEggless
Questions
Asked about this work
What kind of content does the bakery run?
Occasion led. Festivals, birthdays and gifting moments, each with its own photography and artwork in time for the ordering window.
Why is the packaging shot as part of the product?
Because a cake is usually a gift. The box and the tag are the first thing the recipient sees.
Is the range eggless?
Yes, the packaging carries the vegetarian mark and the range is baked eggless.
The Cake House
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