SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
The Daily Dough
HospitalityThe client
The Daily Dough
The Daily Dough is a bakery and cafe trading on the line All We Knead Is Love. The menu covers breads and baguettes, sandwiches, truffles and desserts, and a full coffee list.
- 01How they came inA long menu and no consistent way of showing it. Every item needed its own post and the posts needed to look like one bakery.
- 02What we took onThe social design library. Seventy eight pieces covering the menu across square and story formats.
- 03How it runsOne system, applied item by item. Warm cream and brown, a display serif paired with a script for the item name, and the product cut out and floated with crumbs, beans or nuts scattered around it. Story pieces use pinned note cards and torn paper bands, square pieces use a rounded frame.
- 04Where it standsA menu wide library, so a new item is a swap inside a known layout rather than a new design.
The work
214 pieces we made for The Daily Dough
73 print & collateral · 64 stories · 26 brand decks · 20 menu design · 15 carousels · 14 reels & video · 2 social media design
Social pieces78
FormatsSquare and story
CoverageBakery, savoury and coffee
Questions
Asked about this work
How much was produced?
Seventy eight social pieces across square and story formats, covering the menu.
What holds it together?
A fixed palette of cream and brown, one type pairing of display serif and script, and the same cut out product treatment on every item.
Can new items be added?
Yes. The layouts are built as templates, so a new bake drops into an existing frame.
The Daily Dough
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Social media design
Seventy eight pieces covering the menu. Baguettes, truffles, desserts and the coffee list, all in warm cream and brown with a display serif and script lockup and the product cut out on top.