Zerua, work by MarketinCrew

Zerua

Hospitality
The client

Zerua

Zerua came to MarketinCrew for design that carries a premium product without shouting. The work here is the campaign and social system built for the brand: a consistent layout language, a restrained palette, and product treated as the hero of every frame.

  1. 01How they came inZerua needed a design partner who would keep the product the loudest thing on the page and everything else quiet around it.
  2. 02What we took onA social and campaign design system: one grid, one type hierarchy, one way of handling product so a post is recognisable before the logo is read.
  3. 03How it runsOngoing creative across social, campaign moments and print, produced in batches so the feed never runs on a gap.
  4. 04Where it standsA deep library of on-brand work, all of it built on the same system rather than assembled post by post.
The work

Campaigns and posters

Campaign moments built on the same grid as everything else, so a launch never looks like it came from a different brand.

Keep the product the loudest thing on the page.

The brief we work to for Zerua
The work

Social media design

The everyday feed: product-led, restrained, and consistent enough to be recognised at thumbnail size.

The work

Print and packaging

The pieces that leave the screen, carrying the same type and spacing rules as the digital work.

190+ assetsin the Zerua design library
One systemgrid, type and product treatment
Social, campaign, printproduced together, not separately
Questions

Asked about this work

What did MarketinCrew do for Zerua?

Social media design, campaign creative and print, built on a single design system rather than as individual posts.

How much work is in this library?

Over 190 catalogued design assets for the brand. The page shows a curated selection rather than the full archive.

Can you produce at this volume for our brand?

Yes. Volume at consistent quality is a systems problem, not a headcount problem, and the system is what we build first.

Zerua

Want work like this for your brand?

One team across the brand, the feed, the ads and the shoots.

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