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L'Epick: work by MarketinCrew
The client
L'Epick
L'Epick is a hospitality venue in France. It runs a counter of sandwiches and daily plates by day, sold off a chalkboard, and a room with a full wine wall by night. Even the table knives are stamped L'Epick. Lyon Marketing Co, our French studio, runs the account.
- 01How they came inA venue with two moods, a bright daytime counter and a dark evening room, and one feed to carry both.
- 02What we took onFilm and stills across the room, the kitchen and the plates, plus the social presence built from it.
- 03How it runsAvailable light only. Shelves of jars and the chalkboard menu for the daytime story, the wine wall and a laid table for the evening one, then tight vertical film of the kitchen and of a plate being cut into.
- 04Where it standsA working library that keeps refreshing as the plat du jour and the chalkboard change.
The work
Photography
Campaign assets13
StudioLyon Marketing Co
LightAvailable light
Questions
Asked about this work
Who runs the L'Epick account?
Lyon Marketing Co, MarketinCrew's French studio in Lyon.
What was shot?
The room by day and by night, the kitchen at work, and the plates, in both stills and vertical film.
Why no studio lighting?
A restaurant sells its atmosphere. Light it artificially and you sell a different room.
L'Epick
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